Digital Rights
Management (DRM)

The preferred method of preventing piracy of digital media today is Digital Rights Management (DRM). DRM enables a content owner to prevent unauthorized access and distribution of digital content by encrypting the content so that it can never be played UNLESS someone first acquires a license. This license is attached to their media player and cannot be re-distributed.

In addition to preventing piracy of digital audio and video, DRM enables a content owner to create rules that determine how and where the media can be played so videos can be sold on a pay-per-play, pay-per-day, or unlimited plays basis giving the owner new ways to sell and market their videos.

DRM is used by iTunes, Walmart Music, Sony Music, Napster, Rhapsody, Urge, and virtually all of the top online media companies, but until recently has been too complicated or too expensive for smaller businesses to effectively implement.

in November 2006, CyberOptic Group launched the Digital Rights Director Online Media Store as the first, and what we believe to still be the only “turn-key” media distribution platform for small businesses. Digital Rights Direcor allows content owners to sell audio and video online, by the play and/or by the day, from their own web stores, and in a format that prevents digital piracy.

In addition to open source web development services, the experts at CyberOptic Group have significant experience in all aspects of digital media ingestion, encoding, management, protection, storage, and delivery.

For more information on Digital Rights Management, Digital Asset Management, Digital Content Delivery, or any of our digital media services, please contact us.