Affiliate Programs |
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Affiliate Programs
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-- Nicole Vanderbilt, Jupiter Communications
Affiliate programs are the sales channels of the Internet. High traffic, and even smaller sites have loyal visitors, an established customer base, periodic newsletter, or other means of reaching potential customers. Sales "territories" on the Internet have become based on topics of special interest, instead of geographic location. Experienced marketers understand the value of sales channels. Affiliate programs (also called associate programs, reseller programs, revenue sharing programs, or per inquiry, per clickthrough, bounty, or per sale commissions), are a referral-based marketing strategy, where you increase your website's traffic and sales by paying other website owners a small commission for a referral for one of their visitors that results in a sale of your product or service. Affiliate programs have been popularized by Amazon.com, which boasts affiliates numbering in the tens of thousands of websites that generate millions of hits and millions of dollars in sales each month. Imagine having 10,000 affiliates generate only one sale for you per month! There are two types of affilitate programs:
With a two-tier" Affiliate Program, Your Affiliate Members have a direct incentive to help your Affiliate Member Network grow, and traffic and sales also grow exponentially in relationship. However, there are other factors to be considered. Deciding on which type of program is right for you is a decision to be made based on your business positioning, objectives, resources, and budget.
There are numerous benefits to be gained by offering an affiliate program to targeted websites:
CyOp can help you design and implement a successful Affiliate Program for your website. We are experienced in both single, and two-tier affiliate programs. We can provide mechanisms to allow Affiliate Members to view sales and traffic reports in real-time over the Internet, and automatically enroll new Affiliates, and process commission payments. In addition, we can design an Affiliate program that pays affiliates only upon an approved sale, only upon a completed web form, or by click-through. Much more functionality is available, including email acknowldgements of sales and new affiliate sign-ups, multiple banner support, and customizable commission rates. If you're interested in offering an affiliate program of your own, please contact us today. If you want to understand more about |
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