Banner
Advertising

Banner Advertising
Promote Your Site With Strategically Placed Banner Ads!

Banner advertising is one of the most popular forms of Internet promotion, and banner ads can be found on almost every site on the web. Is banner advertising really that effective?

The answer is, "yes...but, only for those who truly understand the science of Internet Banner Advertising." - Like CyOp!

CyOp understands that placing banner ads is easy, but, implementing a banner advertising campaign that generates qualified prospects and sales is an undertaking that needs careful management.

Most people begin with trying to generate a high click-through-ratio (CTR). A good CTR is important to banner advertising, but how good is it if the people clicking on the banner aren't interested in your product or service? And how do you manage the cost of the banner advertising campaign?

An equally important statistic is your CPC, or cost per click (sometimes called cost per visitor). The CPC is the amount it costs you to bring a visitor to your site, and can be calculated from your CPM (cost per thousand impressions) and your CTR. The formula is:

Cost per Click (CPC) = CPM / (CTR * 1000)

For example, if you paid $20 CPM for a banner ad with a 2% CTR, your CPC would be:

Cost per Click (CPC) = $20 / (0.02 * 1000) = $1.00

Was it worth spending the $1.00 to bring that visitor to your site? That all depends on your lead costs, conversion rate, average profit per sale, and lifetime value of a new customer.

CyOp can help you work through the science of Internet banner advertising. We purchase blocks of ad space at a discount from all the major Internet banner advertising organizations including:

• Link Exchange

• Banner Exchange

• Smart Clicks

• Banner Swap

• Fly Cast

• And Others!

This ad space is available to CyOp's customers at greatly reduced prices. CyOp's professionals will help you implement banner advertising campaigns that meet your marketing objectives as well as your budget. We can work with you to design effective banners that will result in a high CTR from qualified prospects, and we'll manage your CPC to a profitable level.

CyOp will help target the marketing efforts for maximum effectiveness, and provide tracking and reporting on all critical indicators so you can judge the success of the campaign.

A properly designed banner marketing campaign is an effective way to test offers, drive qualified traffic, generate sales leads and maximize web site ROI.

To see how your company can benefit from
banner advertising,
email webpromotion@cyop.net
or call us today!

Suite #146
1700 North Dixie Highway
Boca Raton, FL 33432

(888) GET-CYOP