Newsletter
Marketing

Newsletter Marketing
Build Credibility, relationships, and Profits

"The truly savvy web marketer understands the intrinsic value of newsletter marketing...not only as a mechanism to sell ad space, but as a means to build credibility, develop client relationships and unobtrusively introduce new products and services"

If you're serious about Web marketing, you should strongly consider newsletter marketing for promotion, and as a revenue stream.

Of all the people who visited your site since it first opened, how many could you get in touch with? How many do you think still have your URL bookmarked? If you don't have some way to communicate with visitors, you've let your greatest source of future revenue and referrals slip through your fingers.

Once someone has left your site, they're likely to forget about you - even if they bookmarked your URL. A newsletter regularly re-introduces your business to your visitor and prospects. Every time they hear from you, the chances increase that they will go back to your site.

Your ongoing conversations build trust and credibility, which are essential to doing business on the Web. When your e-mail newsletter consistantly offers readers something of value, you become a trusted friend and expert in the field. Newsletter marketing also helps in establishing a reputation or a brand.

A newsletter also helps you to tell subscribers about your products and services. As long as you offer information of value in your newsletter, subscribers will look at what you have to sell. When you have a special sale or promotion, the newsletter gives you a ready vehicle to let your very best prospects know about it.

You can also sell advertising in your newsletter. When you get enough subscribers, advertisers begin to take interest, and could pay you for advertising. This can offset the costs of your newsletter, and with enough subscribers, provide a substantial revenue stream.

First, you have to determine what the format, topic, and frequency of the newsletter will be. There are different type of newsletters to consider, depending on your business objectives. You could:

• Have a free newsletter that updates subscribers on interesting changes to your site or new products or services, or has interesting articles or free information in every periodic issue.

• Have a special newsletter that only gets sent to people that have already purchased your product or service giving them special deals or insider information on your industry.

• Have a newsletter your subscriber base pays for. For example, charging $95 a year for a monthly newsletter in stock market tips, or beauty secrets, or recipes, or anything!

CyOp will work with you to develop a newsletter marketing strategy that best compliments your business and meets marketing objectives. We can help you develop an opt-in subscriber list, and implement a process to automatically subscribe and unsubscribe upon request. CyOp will also host your newletter, allowing you to electronically create newsletters, update newsletters, manually edit/change the newsletter mailing list, and initiate a newsletter mailing.

If you want to understand more about
how your company can benefit with
Newsletter Marketing,
email webpromotion@cyop.net
or call us today!

Suite #146
1700 North Dixie Highway
Boca Raton, FL 33432

(888) GET-CYOP